Ads.txt

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File Format
Name Ads.txt
Ontology
Extension(s) .txt
Released 2017

Ads.txt is a special file promoted by the Interactive Advertising Bureau (IAB, not to be confused with the Internet Architecture Board) to let a site announce its officially endorsed ad networks and the associated account IDs in order to prevent fraud. It is placed in the root directory of a site similarly to robots.txt. The filename in actual use is all-lowercase, ads.txt, but the spec refers to the standard as the capitalized Ads.txt.

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