Ads.txt

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'''Ads.txt''' is a special file promoted by the Interactive Advertising Bureau (IAB, not to be confused with the Internet Architecture Board) to let a site announce its officially endorsed ad networks and the associated account IDs in order to prevent fraud. It is placed in the root directory of a site similarly to [[Robots Exclusion Standard|robots.txt]]. The filename in actual use is all-lowercase, ''ads.txt'', but the spec refers to the standard as the capitalized ''Ads.txt''.
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'''Ads.txt''' is a special file promoted by the Interactive Advertising Bureau (IAB, not to be confused with the Internet Architecture Board) to let a site announce its officially endorsed ad networks and the associated account IDs in order to prevent fraud. It is placed in the root directory of a site similarly to [[Robots Exclusion Standard|robots.txt]]. The filename in actual use is all-lowercase, <code>ads.txt</code>, but the spec refers to the standard as the capitalized <code>Ads.txt</code>. There is also a related spec for an "Authorized Sellers for Apps" file, <code>app-ads.txt</code>.
  
 
== Specs ==
 
== Specs ==
* [https://iabtechlab.com/wp-content/uploads/2017/09/IABOpenRTB_Ads.txt_Public_Spec_V1-0-1.pdf Official spec v1.0.1]
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* [https://iabtechlab.com/wp-content/uploads/2017/09/IABOpenRTB_Ads.txt_Public_Spec_V1-0-1.pdf Ads.txt spec v1.0.1]
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* [https://iabtechlab.com/wp-content/uploads/2019/03/IAB-OpenRTB-Ads.txt-Public-Spec-1.0.2.pdf Ads.txt spec v1.0.2]
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* [https://iabtechlab.com/wp-content/uploads/2019/03/app-ads.txt-v1.0-final-.pdf Authorized Sellers for Apps spec v1.0]
  
 
== Sample Files ==
 
== Sample Files ==
* [http://www.nytimes.com/ads.txt New York Times ads.txt]
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* [https://www.nytimes.com/ads.txt New York Times ads.txt]
  
 
== Other links and references ==
 
== Other links and references ==
 
* [https://iabtechlab.com/ads-txt/ Official site]
 
* [https://iabtechlab.com/ads-txt/ Official site]
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* [https://support.google.com/adsense/answer/7532444?hl=en Ads.txt guide (Google)]
  
 
[[Category:File formats with a distinctive filename]]
 
[[Category:File formats with a distinctive filename]]

Latest revision as of 23:44, 29 February 2020

File Format
Name Ads.txt
Ontology
Extension(s) .txt
Released 2017

Ads.txt is a special file promoted by the Interactive Advertising Bureau (IAB, not to be confused with the Internet Architecture Board) to let a site announce its officially endorsed ad networks and the associated account IDs in order to prevent fraud. It is placed in the root directory of a site similarly to robots.txt. The filename in actual use is all-lowercase, ads.txt, but the spec refers to the standard as the capitalized Ads.txt. There is also a related spec for an "Authorized Sellers for Apps" file, app-ads.txt.

[edit] Specs

[edit] Sample Files

[edit] Other links and references

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